As many of you are aware, Twitter has really become one of the internet power players. It’s popularity is growing fast, so it’s important to harness this power and use it to your advantage. Essentially, Twitter is an online micro-blogging community and a place to build relationships. So, what makes businesses successful on Twitter? Well [...]
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Social media is a relatively new phenomenon that has substantially affected how the internet can be used as a marketing tool. There are, however, a number of general misapprehensions about social media; the following discussion will dispel these myths and provide some accurate information about utilizing social media as a marketing technique.
Social media is either [...]
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Social media websites are one of the fastest growing business resources, allowing businesses to attract customers, through a variety of unconventional methods. There are hundreds of sites available targeted to different demographics, which allow companies to monitor competitors, reach new users, and keep track of emerging trends. Given the wide variety of sites available, for [...]
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Today, having the web in your pocket has literally become the norm with the craze surrounding cell phones with constant internet connections and user-friendly web browser software. The convenience of these technologies and others has of course only made the web that much more populated; not only is it a 24/7 marketplace but it’s also [...]
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Twitter seems to be taking the business audience seriously with the launch of Twitter 101 for Business. This short guide to tweeting and inevitable twitching gives us the feeling that Twitter has finally turned the corner from thirtysomething-update-toy to serious business tool.
In their own words, Twitter describes the tool as “a communications platform that helps [...]
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If you’ve been wondering whether you should pay any attention to twitter and Facebook, look no further. A recent study by WetPaint and Charlene Li, from the Altimeter Group, shows strong correlation between social marketing activities and revenues.
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